Donor coordinators are also great at creating relationships with sponsors. Catering services focus exclusively on providing food and drinks for guests. These specialists focus exclusively on promoting events on social media. When corporate event planners or donor coordinators want to get the word out about a paid event, they often turn to event social media coordinators for help with creating unique hashtags, setting up live feeds, designing digital campaigns, and other aspects of getting the word out.
Some companies and non-profits may be tempted to assign event coordination duties to volunteer coordinators hand-picked from their staff.
These professionals may be charged with organizing occasional events, but the focus is always on promotions. Being an event planner requires a diverse set of skills. People who want to work in this field often make extensive checklists, to-do lists, itineraries, and vendor contact lists, but no amount of record-keeping can entirely replace a general propensity for attention to detail.
Overlooking even one seemingly insignificant aspect of planning can lead to unexpected disasters. No matter what type of event someone plans to put together, a professional event coordinator will be able to help.
Working with a company instead of an independent contractor guarantees that clients of all types will be able to find the services they need.
Creating a plan The first step event coordinators will take is to confer with their clients regarding their unique visions. Setting the scene Once an event planner has an idea of what the client wants, how many people will be in attendance, and what atmosphere will be most appropriate, he or she will start scouting locations.
Here are some of the types of event coordinators: General Event Planners Companies that offer a range of event planning services can work with many different clients because they have experience organizing a wide variety of different events with disparate goals, attendees, and priorities.
Wedding Planners Wedding planners specialize in helping couples ensure that everything goes smoothly when they get hitched. Donor Coordinators Donor coordinators work exclusively with non-profit organizations. Catering Services Managers Catering services focus exclusively on providing food and drinks for guests. Event Social Media Coordinators These specialists focus exclusively on promoting events on social media.
Volunteer Coordinators Some companies and non-profits may be tempted to assign event coordination duties to volunteer coordinators hand-picked from their staff. Recently, virtual and hybrid events have become hugely popular, and many types of live events can be taken online. So what event ideas are there? The intended audience usually depends on what the aim of the event is — for example, to launch a new product or service, to celebrate the achievements of staff members, or to demonstrate expertise within a specific field.
Some types of corporate events will be held quarterly or annually, while others might be a one-off activity — perhaps to coincide with an important announcement or to present an award. A seminar is organised with a specific target audience in mind and aims to convey highly relevant information.
This type of event can be held at a community space, your company headquarters, or even online via a platform like Zoom or Vimeo.
Conferences tend to be much more complex events with multiple speakers and sessions across a number of spaces within one or more venues. With the aim of encouraging conversations and offering people a platform to share their expertise, conferences are one of the most fruitful types of business networking events, usually beginning with a keynote session before moving to interviews, roundtables, and panel discussions.
Preparing to welcome your guests can seem like a huge task, but the Eventbrite Organiser app can help with contact-free check-in and sales. Trade shows offer a chance to showcase your latest product and introduce your brand to other businesses or the general public.
As the focus is on displaying or exhibiting products, trade shows usually take place in spacious venues with room for lots of vendors. As a result, they present a great opportunity to generate sales leads. Whether you want to bring together employees to brainstorm ideas or help your target audience to better understand your product, these types of corporate events offer the equivalent of a collaborative classroom where the emphasis is firmly on learning. There are plenty of reasons to get a group of people together away from a business or workplace environment, be it an anniversary or a team-building night out.
From a get-together with old classmates to an event that marks an important anniversary, reunions are often highly personal occasions. It can include things like speeches, a DJ playing songs everyone used to dance to, a slideshow of old photos — essentially, the event should help people reminisce. Hiring a photographer and videographer will help to record the new memories being made. And if invitees are living in destinations across the world, making your reunion a virtual one will give everyone the opportunity to attend.
A great event creator will always find an excuse to celebrate, and hosting a themed party can really help when it comes to making decisions around the types of event marketing, decorating, and catering that you opt for.
From intimate gatherings to larger online events, a creative idea could be timeless — think Alice in Wonderland , superheroes, a murder mystery — or align with a particular date or fun occasion like Eurovision. Virtual events take place online, where attendees are able to join in from the comfort of their own homes.
A growing and necessary event type in recent times, online events are here to stay as an ideal way to boost your business. There are also budgetary benefits such as not having to pay for venue rental or catering, along with fewer concerns about physical accessibility.
A webinar involves an online presentation to a virtual audience around a specific topic, whether it be academic, like a historical event, or business-focused, like a sales masterclass. There are plenty of great platforms for running a webinar, including Vimeo and YouTube. Extra points to consider for a virtual class are whether you need to send out samples for food or drink tastings , if your students need any special tools for a cookery or pottery class , and how well your technology works.
Strategic layouts for this event type: Grid layouts help organize booths into aisles for greater efficiency of space as well as grouping brands into relevant categories. It helps your audience plan out which booths they want to target as well as discover new brands nearby that may also appeal to their interests.
Real-world example: Natural Products Expo West offers multi-city trade shows featuring hundreds of organic and healthy products. In addition to sampling various foods, beauty products, and supplements, attendees enjoy discovering hot new brands to love. They also offer plenty of educational opportunities in the form of printed materials, videos, newsletters, and dedicated booths on causes their guests care most about.
On the surface, seminars are a lot like conferences. The biggest difference is that seminars are entirely dedicated to instruction and training. Best for these business goals: Product training, employee training, certifications or courses, develop or strengthen long term customer loyalty. Ideal venues for this event type: Classrooms, board rooms, small to medium size multifunction spaces. Strategic layouts for this event type: Classroom style layouts and conference-style tables help attendees learn as a group while also giving them space to break off into partners or discussion sections as needed.
Attendees include 8th graders to college sophomores who have big dreams that typically involve some level of entrepreneurship. Guest lecturers lead them through a variety of exercises and discussions that help them flesh out their ideas as well as actionable next steps for starting their own businesses. Best for these business goals: Generate new ideas, complete a specific task, make important decisions, establish partnerships. Strategic layouts for this event type: Round tables are best for groups of 10 or less to facilitate discussion whereas larger groups do better with U-shape seating or the classic conference style set up.
This event type can include VIPs or focus more on general admission. To make the most of this kind of event, be sure to include featured experts from your company as speakers or hosts and include some multi-touch event marketing strategies into your plan.
To mix things up, they host the event at a variety of interesting spaces including historic theatres, hot tub showrooms, and hotel lounges in convenient locations.
Ceremonies and galas serve a variety of purposes but these formal events have one thing in common: they provide an elegant way of presenting a brand and its product or service. All ceremonies and galas provide some sort of entertainment ranging from live music to guest speakers. The ANA B2 Awards gala honors prestigious business-to-business agencies for a variety of roles including global brand strategy, new media strategy, and successful product launches.
The awards take place in conjunction with their conference to guests can choose to upgrade their conference ticket packages to include this special event. A sales centric event, product launches are a method for increasing interest and general media coverage for new products, services, or updated features.
They play a critical role in the marketing of a product and, when done well, have the ability to drastically increase brand visibility before the general public has a chance to chance to even use it. Product launches often involve invited media guests who report on the product being presented. These success of these soirees is largely determined by the timing of the event, attention to detail, and the general level of satisfaction of your attendees.
They gave each person a customized name-plate created by a New York design firm specializing in typography. VIP events or sales acceleration events focus on providing the most influential shareholders, customers, and other honored guests with an exclusive and impressive experience. The goal of any VIP event is to ultimately increase revenue through maintaining the loyalty of these key figures. Events like this one are typically catered and include complimentary entry and travel services for those coming from out of town.
The goal of most job fairs and recruiting events are to find and secure talent for their company across a number of departments. Typically held at colleges and universities, this event type is popular among start-ups or companies looking to find fresh minds to help expand their business.
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